Thursday, March 1, 2012

Facebook Launches 'Offers' - a Coupon System for Businesses

Facebook just can't stand still at the moment - the latest thing to launch are 'Offers'.

What are Facebook Offers?
Business pages will be able to offer discounts to their fans by posting an 'offer' on their Facebook page.

Will they cost anything to create?
No, they are free to use.

How does the customer redeem the coupon?
The customer claims the offer by clicking on it on their Facebook page (a bit like 'liking') after which they will get an email to the address set to their Facebook account.  The emailed coupon can then be shown at the business's real life physical shop to get the discount.  There doesn't seem to be a mechanism for businesses that operate online only.


Excellent - I am going to rush off and create an offer right now!
Whooa there, cowboy.  Unfortunately, unless you are one of the big guns that Facebook has trialing it, 'Offers' are not available to you just yet.  Hopefully, though, it will be rolled out to smaller businesses in the not-too-distant future.

As always, I'll keep my ear to the ground and let you know as soon as there's news.

~Dianne

References:
https://www.facebook.com/help/offers

1 comment:

  1. Wonderful offers and great information. My brother hired facebook ads campaign management recommended by his best friend for his company recently. Got a drastic increase in clients and his website have also gained good name. Happy for his bright future.

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